SO, LAST TIME I TOLD YOU ABOUT THE CLASSICS OF CONTENT STRATEGY. TODAY I GIVE YOU THE SCIENCE FICTION OF SAID DISCIPLINE. THERE ARE SOME WOMAN AROUND ME, WHO KNOW THEIR STUFF. AND CONTENT STRATEGY APPARENTLY.
I think I have explained this before, but for our masters programme, each one of us has to write a portfolio blog. While it sometimes can be a bit much, with all the studies, work and, well, life, going on around us, portfolio blogs have one big point to their advantage. You all can see the excellence of my colleagues. Because, while Kristina Halvorson might be the Oprah Winfrey of content strategy right now, some of the ladies I study with are the Claire Foy or the Jennifer Lawrence of content strategy. Or, to put it in simpler terms, they are the next big stars. In my mind anyway.
Disclosure: Marijana and I go way back. We studied Journalism together, then we worked at the same time at the now deceased Wirtschaftsblatt (RIP). And now we study together again. Marijana did something different than all of us. She is not just writing a blog, she started a podcast on content strategy. „Talk content“ she called her baby, and it is growing ever since. In her podcast, Marijana ist talking to experts and so giving thoughtfull insight into this thing called content strategy.
Here is the link to all the action: Talk content – the podcast!
Steffi and me don’t just share the love for nice handbangs and even nicer shoes. We also share the – well, i wouldn’t call it love – we share the affection for content strategy. So, Steffi works at a big international company from Austria. And she is an expert in all things concerning news room. Such an expert, that people ask her to talk about her knowledge at conferences. True bauerranger that is!
Oh, and Steffi ist just the person to turn to, when you don’t know what to do when you should do other stuff. Like writing a project paper. Or a portfolio post.
You want to know where the bauer is? There you go: bauerranger.com!
Save to say, Xenia is my favourite person from Switzerland. But apart from that she is one intelligent woman that is giving her all to everything. And that is the thing with her blog as well: It is so nicely done and well written. And the stuff she writes make sense. In the best sense. Xenia is an expert on topic clusters, I suggest you check her blog post on this topic out!
And this is the way to her blog: www.contentworthy.net!
Spread the word! And the love! ❤